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Saturday, August 17, 2013

Media- From pleasing to macabre



The first thing that one notices when one enters Mahalunge village is its beauty. I had visited it during the monsoon in 2011 and hence the beauty was doubled! This board stood in the middle of the village and somehow it felt apt there.




Clean Village, Beautiful Village


And that’s when the Dish antenna caught my attention ( towards the right of the picture) and then I knew I would be carrying back not just memories but some really valuable viewpoints of people who are away from the mad rush of the city but do have an idea about it. They might not be familiar to the actual situation but they surely would have a fair share of inputs to present (just like every human being!)


Me and my group of friends walked towards the door of that roofed house. And that’s when I met Baburao Rane, the head of the house. A not very tall man but with a thick moustache, probably in his early 40s, there he was holding a can of Asian Paints and painting the already neat and pretty walls of his house. He called his wife out seeing us and continued painting. 


His wife, Sushila Rane came out. She was beautiful and slim- clad in a cotton sari with her jet black hair secured in a neat bun. She smiled at us and asked us to sit. We gladly did.After a small chit-chat, we got to know about their two daughters and a son and daughter-in-law who stayed with them.


When Baburao Rane was asked whether he would allow their daughter to go out of Mahalunge and work in a city like Mumbai his answer was a straight no. “I want my daughter to study but I will certainly not allow my daughter to go out of village and work in a city like Mumbai where girls are misled very easily. Girls stumble and fall to depths from where rising up again is not possible”, he said.


His wife joined in to say- “ We have seen the film where Rani Mukherjee leaves her family and goes to Mumbai from Banaras and then eventually turns into a tramp” (Laaga Chunari Mein Daag).


There are numerous such films which show young girls leaving their houses for earning big money and ending up entering cities like Mumbai & Delhi and taking one wrong turn and endangering their lives.In the movie Fashion, the protagonist Meghna (Priyanka Chopra) leaves her hometown (Chandigarh) and reaches Mumbai with a hope of becoming a supermodel but ends up with her morality being threatened.


They could not be blamed entirely. Could they be? People do tend get influenced by the negative aspects.

It would be incorrect to say that there is no truth in such movies but it is not the fact that every village or small-town girl who comes to big cities in search of a job or for higher studies would eventually ruin her life by turning her way into a drug-addict group or as a tramp. 

This is where we get to see the ‘Cultivation Theory’ raising its head in the scenario.  Traditionally put - Cultivation theory in its most basic form, suggests that television is responsible for shaping, or ‘cultivating’ viewers’ conceptions of social reality. The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole.


Cultivation Theory has been described in detail here-

http://www.aber.ac.uk/media/Documents/short/cultiv.html


Media plays an imperative role in shaping the ideas of the society. A person becomes what he wants to become ultimately. If a girl has fortified moral values then she definitely won’t choose a wrong path and put herself in a situation like that. Where destiny is concerned, it will ultimately take its path. But doesn’t mean we can’t let it go haywire!



- Divya Nambiar


An Introduction



Communication Theories- There is a vast world out there!
Why does one need to know about it? Oh isn't it just for the ‘Media People’ or rather ‘Media Professionals' (just to lend a bit more weight to us, for once!)

But once we start looking around us with the 'communication-theory tinted' glasses, life does begin to make more sense. It gives us a basic framework in which certain things occur in ways we keep wondering ‘how’ and ‘why’. It lends a clearer picture of the big things that flash on the screens across the globe. It’s another thing that the screen types change over time.

Before I lose track of why exactly I am here, here’s a bit of information for you, the reader. 

I happened to visit Mahalunge, a small village located in Bhivandi block of Thane district, Maharashtra. It is a rehabilitation village. For paving way for the biggest dam in Maharashtra, the Koyna dam, this village of 50 households was shifted from their homeland to here.

The rehabilitation policy of 1894 was brought into practice, which was not participatory. Hence, the compensation given to the project-affected persons was meagre. The villagers had to struggle a lot. With no roads, no water, no electricity to paved roads, increasing water levels and proposed windmills, the villagers thought of taking a path of self-development.

And I consider it my good luck that I got an opportunity to visit and interact with people of this village.
And that’s exactly where my knowledge of communication theories were put to test by me.

What follows is some of the incidents, interactions, experiences and ultimately their relation to various communication theories that I associated them to.

Happy ‘knowing’ time!

There's 'their' version, 'your' version and 'the' version of EVERY thing!